Covid-19, Denmark, Marketing, NETFLIX, tourism, Trips & Other Stories

Why Articles Like “The Safest Destinations to Visit After the Lockdown” Should Not Exist

A couple of weeks ago as Europe and the rest of the world slowly started reopening borders I came across a lot of articles like “The Safest Destinations to Visit This Summer” – seriously? Is this Tourism Marketing in 2020? Don’t we have anything valuable left to attract tourists with but how many hospital beds we have and how low our numbers are for the novel Coronavirus?

From a purely scientific point of view, those articles make zero sense, because we are in the middle of the pandemic! The virus hasn’t gone anywhere and will not disappear unless the whole world is vaccinated. So, how did the marketing experts come to a conclusion of what destinations are safe, and which are not? What happens if I get infected while travelling to the safest destinations, reported by Forbes? – I will feel tricked. Why is not Italy safe enough? – Because Italy struggled a lot during March and April? – But this period has passed already and if you write an article about Greece being safe, I bet scientifically Italy could be safer for now, due to higher possibility of herd immunity. What is the science behind those conclusions? And the major question while travelling in 2020 – what does safety mean in the middle of the pandemic? I suppose we can make conclusions about the safety, the success or the failure of some countries once the crisis is over, the virus is gone and we are all back to “normal” lives.
Blue Simple Modern Travel Magazine

From a travel content creator’s point of view, I would have never imagined that some countries and some major magazines would use the coronavirus lockdown in such a cheap way to promote tourism. Here are some examples that made me really disappointed while reading the Forbes article about the Post-Corona Travel Plan.
I genuinely would like to know why the authors of this article decided to highlight the number of hospital beds in the post. What do hospital beds numbers have to do with tourism? Have you ever asked yourself before your trip to Barcelona “let’s see how many hospital beds does Spain have?” This, my friends, is called marketing failure.

Another reason why the Safest Destinations list makes no sense is that whilst being in the middle of the pandemic, the cases and numbers can change anytime. As an example we can take Portugal, which was applauded in the article by its low coronavirus cases, but today Lisbon got another lockdown due to the recently increased Covid-19 cases. As a marketeer, I do believe that dissing others while trying to highlight your own good is the cheapest way of promotion. Look at Denmark, they do not need to bite their neighbour countries in order to promote sustainable tourism on their own. Do you know what their secret is? The secret is there is no secret. Either you are doing a good job to keep your sustainable development, or you are trying to take advantage of someone else’s failures during the crisis.

With all due respect to Croatia, Georgia, Greece and a lot of other countries mentioned in the article. Sentences like “Croatia has been rather preserved by coronavirus with up to 20 times fewer infected people than in any other European country. Well-equipped in healthcare, it also has more hospital beds per inhabitant than most European countries.” still drive me crazy. If the authors try to connect healthcare system and tourism, then the outsider countries from the blog post deserve to be highlighted the most, as Italy tops the world in the healthcare system. To wrap it up, there is nothing wrong with mentioning how low some countries kept their numbers during the outbreak (so far), and to applaud the healthcare workers, but I do believe that this is a global crisis and everyone deserves to be applauded equally. We should support each other and I do not see any reason to claim Italy, France, Spain, or Sweden didn’t deal with the Coronavirus well. The process is on-going and no one is sure about the final outcome until we are out of the crisis. Last but not least, to answer the question of my headline, why blog posts like “safest destinations” should not exist, is because there is no scientific research that can assure that some places are safer than others during the pandemic.

If we want to take our tourism game to the next level, the future of sustainable tourism is honesty, eco-friendliness, and human rights. Interest us with your scenery and food culture, that counts centuries, but also show us what you have achieved in the 21st century in terms of women’s rights, racism, labour rights, climate change, equality, LGBTQ+ rights, and the list can continue on and on. Tell us what kind of new information we will bring with us from your country other than low Coronavirus numbers.
Cream and Green Badge Travel Logo

Do you remember in the beginning of the lockdown when Netflix officially promoted its main rival by telling the followers to check out cool tv series on HBO, because these are really hard times that we are living in right now? That is real Marketing. Netflix has not lost a single user because of that announcement. Because Netflix has its own exclusives that can’t be found anywhere else, and that’s exactly what every destination has, some just need to work harder to improve and highlight their features.

To give you another hint on what is going to be the millennials’ priority in not only tourism but in every business, just watch The Politician on Netflix and focus more on season two.

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brazil, NETFLIX, Rio de Janeiro

Netflix Goes BRAZILIAN!

Do you remember my previous post about NETFLIX and how amazing year we all are going to have in terms of TV SERIES? Well, Netflix just raised the bar by announcing the first-ever Brazilian original series that will launch sooner than you expect!

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Credits to @CoisaMaisLinda

“Coisa Mais Linda” or “the Most Beautiful Thing” as the English-speaking world would say, will be the first-ever Brazilian Netflix original Series that will air on March 22, 2019!

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Credits to @CoisaMaisLinda

What do we know so far about the Series: Rio de Janeiro, 1959. After her husband disappears, meek Maria Luiza turns his property into a Bossa Nova club and begins to come into her own as an independent woman. The TV Series will cover a lot of social issues in Brazil alongside with some typical Brazilian music and dances! You can watch the trailer here.

Make sure to Follow Coisa Mais Linda on Instagram for the latest updates.

Who else is excited to see the Brazilian debut on Netflix? Finally, it’s time to practice your Portuguese!

P.S. For love letters or business inquiries E-mail me: hello@thefedorahat.com

 

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Denmark, NETFLIX, Norway, SPAIN, Sweden, Trips & Other Stories, TV SERIES, UK, USA

Why 2019 is the Year of Netflix

I have always been a movie-kind-of-girl, so when this TV SHOWS boom started all around the world, I was a bit sceptical, didn’t quite start immediately catching up with the latest trends. But my interest in TV Series started with the iconic BBC drama Peaky Blinders. Then I developed more faith in TV Series as I continued with The Fall, with the outstanding performance of Jamie Dornan and Gillian Anderson.

Netflix kicked off its 2019 with the debut of the first season of Sex Education and gave us even more expectations than ever. Sex Education will really leave you with a lot of laughter, sadness and some new dance skills. Doesn’t matter the age or gender, you’ll definitely relate to this show. Unlike the name, Sex Education is not only about sex, but also self-awareness and making the best out of every day.

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Credits to IMDB

Here are some TV SERIES that you should be checking out this year on NETFLIX:

PEAKY BLINDERS (UK)
Peaky Blinders is hands down the best acted and directed TV series of all time. Also, something that I really love about the series (the first season especially) is how remnants of the war really permeate in every character. There is a lot of TV series that explored the WW1 and its aftermath, but Peaky Blinders weaves these themes so uniquely. Then season 3 happened, where I heard my hometown Tbilisi, Georgia more than I expected and my fangirling went on another level.
But of course, after super intense season 4 featuring Adrien Brody, now the whole world is waiting for Thomas Shelby’s debut in the politics.

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Cillian Murphy as Thomas Shelby in Peaky Blinders, Photographed by Robert Viglasky

BIG LITTLE LIES (USA)
You know sometimes by the end of a really good movie or TV series you wish you could wipe it from your mind just because you to have the pleasure of watching it again for the first time? Big Little Lies is exactly that type of TV show.

I should admit, when I first saw the cast, there were so many extremely famous Hollywood stars, I thought they were trying to “sell” the low-quality show just for the actors, but hands down Big Little Lies was the discovery of the year. As you already know, BLL is based on a book of the same name by Liane Moriarty. Even though she never published a sequel to the book, she wrote a new story that season 2 will be based on.
Also great news: Meryl Streep will appear on series 2 and my all-time favourite Swede Alexander Skarsgård teased that we might also see him back.

AND  who else is super excited just because of the Soundtracks? Yes, my Spotify playlist definitely needs to be updated.

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Alexander Skarsgård and Nicole Kidman in BIG LITTLE LIES, cc: IMDB

THE RAIN (DENMARK)
Scandinavians are leading the TV show game with their amazing Crime series, but The Rain is the first Scandinavian project made about the post-apocalyptic world. Featuring some rising stars like Alba August or Lucas Lynggaard Tønnesenand and some well-known ones like Mikkel Boe Følsgaard, The Rain is already on one of the top waiting lists of Netflix. If you enjoy foreign TV shows, want to practice your Danish skills and like to watch a really well-written post-apocalyptic series, you should definitely check out The Rain.

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Alba August and Lucas Lynggaard Tønnesen in The Rain, cc: IMDB

DARK (GERMANY)
I started Dark just to practice my German language skills and it ended up to be my favourite TV series. First, when I started watching Dark, I didn’t even expect it to develop the way it did. From the first two episodes, I thought it was some crime/detective, but I ended up in sci-fi, time-travelling series with my favourite rising German actor aka Louis Hofmann.
Leaving us with plenty of questions, the final scene was just mind-blowing and a perfect material for season 2. Also, what I loved about the TV series is that it doesn’t only focus on just one main character, but every character is equally important for the script. As the writer Jantje Friese said, season two won’t just be following older versions of the characters: “We’ve done our thinking, and the second season would put more light on other people in the character structures we haven’t been through that much, while not losing some of the ones that you kind of came close to. But also introducing new ones, while maybe killing some other ones.”

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Louis Hofmann in Dark, cc: IMDB

LA CASA DE PAPEL (SPAIN)
Favourite part of the show? Learning how to swear in Spanish!
La Casa de Papel or Money Heist as they call it in English is the TV series about the biggest heist in history. The storyline, if you ask me, about the heist itself is extremely well-thought and well-written. Also a big compliment to the actors. I know, everyone is a fan of Tokyo, but every character is a perfect match for each role.
And we definitely need to know what the genius mind “el Profesor” is going to do with all of that money he got from the historical heist in the Spanish capital.

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La Casa de Papel, cc: IMDB

THE END OF THE F***ING WORLD (UK)
It’s funny and at the same time an emotional guide through the minds of 2 awkward teenagers with psychological traumas. Step by step, while watching the series, you start to develop a lot of sympathy towards the characters. And also (personal opinion alert) I just love ambiguous endings, when you can decide how it could’ve ended. Even though the series is originally based on a comic book by Charles Forsman, and the comics end where the first season ends, the TEOTFW announced that “they’ll be f***ing back”. No one knows when the season 2 will air, though. But we all expect it to be somewhere in 2019.

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Jessica Barden and Alex Lawther in THE END OF THE F***ING WORLD, cc: IMDB

YOU (USA)
Honestly, after YOU I officially decided to buy books online from now on, for a while I was even terrified to enter a book store. But now seriously, the message about all of the Insta-fame, faking our lives in Social Media and how unsafe all of that can be, got me really scared. It is true that Joe is an actual psychopath, but I just love it how he has the explanation for every cruel and mad thing he does, and how he believes in them. He also is a bit of “genius” because the final episode got me completely shocked. (SPOILER ALERT) Beck’s death was much unexpected but so well-planned from Joe’s side. Also, Candace coming back from “Italy” and the suspicious private detective of Peach might be a really good hope for the season 2.

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Penn Badgley and Elizabeth Lail in YOU, cc: IMDB

Alongside those 7 TV series, a lot more highly anticipated ones are coming out this year like GAME OF THRONES, STRANGER THINGS, LINE OF DUTY, MINDHUNTER and etc.

Also, Netflix is focusing on creating more foreign language series. The first ever Norwegian Netflix series Ragnarok will be shot in Norway and Denmark during 2019. Scandinavian fans already have high expectations, because the creator of Borgen, one of the best Danish TV series of all time, will be working on Ragnarok.

Make sure to follow me on Instagram for the latest updates.
E-mail me: hello@thefedorahat.com

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